Ideas made visible. Properly.
Freelance Creative Lead and Senior Designer. 2D design and 3D visualisation for creative, experiential, retail and shopper agencies that need the idea to land — and survive production.
I’m Alex. Bring me the pitch, the half-formed thought or the nearly-impossible deadline.
UK-based · Remote or embedded · Fast agency turnarounds
ROUGH THOUGHTS. SHARP OUTCOMES.
A PIT STOP, BUT LOUDER.
A quick scamp turned into a full experiential concept, taking an F1 pit stop and making it something fans queue to play in.
THE BIT BEFORE THE TA-DA.
Nestlé / big ideas, small screens.
SAME BRAIN. DIFFERENT TOOLS.
A key visual. A pitch deck. A space you can almost walk into. Whatever makes the idea make sense.
FROM SCRIBBLE TO SHOWROOM.
Rough layout first, then photoreal 3D of the Defender launch display, so everyone could see it before anything was built.
PENCIL FIRST. PIXELS LATER.
Land Rover / from line to launch
The Exorcist / made to stop you in your tracks.
SCARY IS A DESIGN DECISION.
Key visual first, then a rollout across billboards, print and digital for SYFY’s launch. One look, every format, nobody sleeping well.
APPROVED. BUILT. NOW HAUNTING A BILLBOARD.
POS THAT DOESN’T WHISPER.
Retail concepts, POS and fixtures for PepsiCo’s refreshed global identity, visualised in 3D, then approved and rolled out in store.
COUNTER, TABLE, FLOOR. SORTED.
Pepsi / retail with a refreshingly big presence.
ONE SENIOR CREATIVE. NOT A RELAY RACE.
I think it through, design it, visualise it and carry it into production. One senior creative joining the dots — from the scrappy first thought to the thing that actually gets made.
Remote or embedded. Pitch support or production delivery. Bring me in where you need me.
