Lucozade Energy × XBOX × Halo Infinite

Lucozade Energy × XBOX × Halo Infinite

Client
Lucozade

Challenge / brief
Develop a compelling visual system for Lucozade that communicates energy, refreshment and brand distinctiveness across shopper, digital and POS touchpoints.

My role
Senior Designer / Visualiser
Translating the brand’s personality into dynamic visuals, applying design principles across formats and ensuring consistency in expression.

Key Visual Designs

Key Visual Designs

Bottle Design

Bottle Design

DIgital banners

DIgital banners

3D visuals - scroll left

Toolkit - scroll left

Project overview

The result was a high-energy, cohesive campaign design that elevated the Halo Infinite launch and demonstrated how creative design and visualisation can scale from concept to real-world application. The visual language was tailored to resonate with gaming audiences, retail environments, and broader brand campaigns — all while maintaining Lucozade’s core identity

All designs and concepts are strictly ©2025 Alex Green. All rights reserved.

All designs and concepts are strictly ©2025 Alex Green. All rights reserved.

This is usually the point where someone thinks,
“shall I just email him?”
You probably should.