Land Rover Defender – Car Show Launch Display
Land Rover Defender – Car Show Launch Display
Land Rover Defender – Car Show Launch Display
Client
Land Rover Defender
Challenge / brief
Create a striking launch display for the Defender at a car show — communicating the vehicle’s strength, capability and heritage while standing out in a high-noise exhibition environment.
My role
Senior Designer / 3D Visualiser
Developing the display concept and producing high-end 3D visualisations to define the spatial layout, materials and brand presence.
Solution
Designed a bold, experience-led launch environment that showcased the Defender as a hero object — using scale, terrain cues and considered lighting to create impact, draw attention and reinforce the vehicle’s rugged, premium character.
Client
Land Rover Defender
Challenge / brief
Create a striking launch display for the Defender at a car show — communicating the vehicle’s strength, capability and heritage while standing out in a high-noise exhibition environment.
My role
Senior Designer / 3D Visualiser
Developing the display concept and producing high-end 3D visualisations to define the spatial layout, materials and brand presence.
Solution
Designed a bold, experience-led launch environment that showcased the Defender as a hero object — using scale, terrain cues and considered lighting to create impact, draw attention and reinforce the vehicle’s rugged, premium character.
bold, immersive showcase that made the Defender impossible to miss — and even harder to forget.
bold, immersive showcase that made the Defender impossible to miss — and even harder to forget.
bold, immersive showcase that made the Defender impossible to miss — and even harder to forget.
bold, immersive showcase that made the Defender impossible to miss — and even harder to forget.
