PEPSI BRANDING & VISUALS
PEPSI BRANDING & VISUALS
Client
PepsiCo
Challenge / brief
Roll out Pepsi’s refreshed global brand across shopper, POS, experiential and digital — quickly, consistently, and at scale.
My role
Senior Designer / Visualiser
Interpreting global brand guidelines and translating them into clear, high-impact visual executions across multiple formats.
A brand journey that feels unmistakably Pepsi.
A brand journey that feels unmistakably Pepsi.
A brand journey that feels unmistakably Pepsi.
POS elements crafted to stand out on counter, table, and floor
POS elements crafted to stand out on counter, table, and floor
POS elements crafted to stand out on counter, table, and floor
Project overview
The final visuals for the Pepsi Brand for Retail project deliver bold, retail-ready design that elevates product presence and creates standout appeal on shelf and in-store environments. The concept brings energy and clarity to the brand’s visual language, ensuring effective communication and strong shopper engagement.
This is usually the point where someone thinks,
“shall I just email him?”
You probably should.
