O2 CHRISTMAS and January sale IN-STORE & OOH ACTIVATION
Bringing to life the Be More Dog attitude for Christmas in a magical diorama. At Christmas, the cat is being more reindeer, the deliverer of gift giving. complete shopper journey from window, to in-store collateral and loyalty incentives including exclusive wrapping paper. After the Christmas campaign was complete, January Sale campaign kicked in, this was using the idea that January was new year goals and getting fit, tech fit.