E! TV LAUNCH CAMPAIGN
CONCEPTS/PRINT/DIGITAL DESIGNS
Get ready to laugh your socks off, because NBC Universal handed me the hilarious challenge of crafting an unforgettable campaign for the premiere of The Tonight Show starring the one and only Jimmy Fallon on E! And boy, did we go all out!
We kicked things off with a digital extravaganza that had the internet buzzing like a caffeinated bee on a sugar rush. Social media posts, eye-catching banners, and videos that made you snort with laughter—all designed to grab your attention faster than Jimmy can do a celebrity impersonation.
But we didn't stop there, oh no! We brought the campaign to life with posters that were more electrifying than Jimmy's dance moves. Picture yourself walking down the street and encountering larger-than-life images of Jimmy Fallon, his charming smile drawing you in like a moth to a comedy flame.
And let's not forget about the traditional media, because we wanted to make sure that even your grandma knew about this epic premiere. From TV commercials that had you rolling on the floor laughing to newspaper ads that made you spit out your morning coffee, we covered every avenue to spread the Jimmy Fallon fever far and wide.
So get ready for a campaign that will tickle your funny bone and leave you in stitches. Brace yourself for a whirlwind of digital delights, larger-than-life posters, and media madness. The Tonight Show starring Jimmy Fallon is coming to E!, and we're about to make the world laugh like never before!
