Guinness “Made of More” Pitch: Bringing an Icon Back to Its Glory
MADE OF MORE PITCH
In a bold effort to restore Guinness to its rightful place as the iconic premium beer, I developed key visuals and concepts that would energize bar and pub activities. These ideas were designed to create excitement, spark curiosity, and engage customers, making Guinness the centerpiece of conversation once again.
Project Highlights:
• Key Visual Development: Created striking visuals to capture the essence of Guinness’s heritage and premium appeal.
• Bar & Pub Activation: Designed innovative in-venue activities to build awareness and drive customer engagement.
• Winning Pitch: Successfully pitched the campaign, leading to the rollout of the work across multiple venues.
This project demonstrated the power of creative strategy in reinvigorating a timeless brand, reconnecting Guinness with its loyal fans and attracting new enthusiasts.
