Superdrug – Experiential Activations & Retail Play Spaces
Superdrug – Experiential Activations & Retail Play Spaces
Client
Superdrug
Challenge / brief
Increase dwell time and engagement in-store by turning beauty retail into an interactive, trial-led experience — encouraging exploration, experimentation and confident purchase decisions.
My role
Senior Designer / Visualiser
Designing shopper-led experiential concepts and producing 3D visualisations that supported trial, flow and intuitive navigation within busy retail environments.
Trouble Maker: Creator Playground
Multiple interactive zones for sketching, posing, and filming content
Multiple interactive zones for sketching, posing, and filming content
A playful mini recruitment hunt built into the experience
A playful mini recruitment hunt built into the experience
Real Techniques: ‘Hoop with Technique’ Activation
Real Techniques: ‘Hoop with Technique’ Activation
Bright, tactile, social-ready experience
Superdrug Beauty Studio – Brows, Piercings & Nails Environments
Superdrug Beauty Studio – Brows, Piercings & Nails Environments
Full Beauty Studio takeover across Brows, Piercings & Nails
Full Beauty Studio takeover across Brows, Piercings & Nails
Oversized campaign visuals anchoring the space
Oversized campaign visuals anchoring the space
Retail Pop-Ups & Interactive Displays
Bold, High-Impact Brand Worlds
Project overview
Created beauty-focused play spaces designed around shopper behaviour — using clear zoning, accessible product trial areas and interactive moments to slow customers down, invite hands-on discovery and extend dwell time while keeping the experience commercially effective.
Tiny screens do their best, bless them — but a bigger one will show this properly.
