Superdrug – Experiential Activations & Retail Play Spaces
Superdrug – Experiential Activations & Retail Play Spaces
For Superdrug, I was tasked with creating bold, hyper-engaging retail moments that stop shoppers in their tracks and invite them to play, explore, and interact with the brand world.
From concept to fully realised 3D environments, each activation was designed to feel energetic, tactile, and unmistakably fun — blending product education with hands-on experiences that bring beauty to life.
Trouble Maker: Creator Playground
Trouble Maker: Creator Playground
Multiple interactive zones for sketching, posing, and filming content
Multiple interactive zones for sketching, posing, and filming content
A playful mini recruitment hunt built into the experience
A playful mini recruitment hunt built into the experience
Real Techniques: ‘Hoop with Technique’ Activation
Real Techniques: ‘Hoop with Technique’ Activation
Bright, tactile, social-ready experience
Bright, tactile, social-ready experience
Superdrug Beauty Studio – Brows, Piercings & Nails Environments
Superdrug Beauty Studio – Brows, Piercings & Nails Environments
Full Beauty Studio takeover across Brows, Piercings & Nails
Full Beauty Studio takeover across Brows, Piercings & Nails
Oversized campaign visuals anchoring the space
Oversized campaign visuals anchoring the space
Retail Pop-Ups & Interactive Displays
Retail Pop-Ups & Interactive Displays
Bold, High-Impact Brand Worlds
Compact Footprints, Big Presence
Tiny screens do their best, bless them — but a bigger one will show this properly.
