Client
Skipton Building Society

Challenge / brief
Communicate complex B2B propositions clearly and confidently — using animation to simplify messaging, support understanding and build trust with a professional audience.

My role
Senior Designer / Motion Designer
Developing the visual approach and animation style, translating brand values and information into clear, engaging motion content.

Solution
Created a clean, brand-led B2B animation that simplified complex ideas through clear storytelling, considered pacing and accessible visuals — delivering a confident, professional piece designed to inform, reassure and engage.