Lucazade

I was handed the exhilarating challenge of conjuring up concepts to amp up the excitement for the upcoming Bank Holiday weekends, all while showcasing the entire spectrum of PepsiCo's fantastic array of products. From the iconic Pepsi and Pepsi Max to the irresistible crunch of Doritos and a plethora of other goodies, the stage was set for some serious fun!

After the nod of approval on our captivating Key Visuals, my next mission was to sprinkle some extra pizzazz into our point of sale materials, ensuring that every interaction with our products was infused with a healthy dose of joy and excitement.