E! TV LAUNCH CAMPAIGN
E! TV LAUNCH CAMPAIGN
Client
E! Entertainment
Challenge / brief
Launch E! with a distinctive broadcast identity that established the channel’s entertainment-first personality — creating instant recognition across on-air, digital and print touchpoints.
My role
Senior Designer
Developing launch visuals and brand-led creative, ensuring consistency and impact across broadcast assets and supporting campaign materials.
E! TV LAUNCH CAMPAIGN
E! TV LAUNCH CAMPAIGN
Get ready to laugh your socks off—NBC Universal gave me the hilarious task of crafting an unforgettable campaign for the premiere of The Tonight Show Starring Jimmy Fallon on E! And trust me, we pulled out all the stops!
We kicked things off with a digital extravaganza that had the internet buzzing like a caffeinated bee on a sugar rush. Social media posts, eye-catching banners, and videos designed to grab attention faster than Jimmy can do a celebrity impersonation—it was comedy marketing at its finest.
But we didn’t stop there! Posters more electrifying than Jimmy’s dance moves hit the streets, drawing people in like moths to a comedy flame. Wherever you turned, Fallon’s signature charm was impossible to miss.
A full campaign designed to capture Fallon’s high-energy humour.
A full campaign designed to capture Fallon’s high-energy humour.
Project overview
The final visuals for the E-TV launch campaign deliver a bold, contemporary look that amplifies the brand’s fresh identity and makes a confident impact across screens. The design feels energetic, memorable and perfectly suited to cutting through in a competitive broadcast landscape.
Tiny screens do their best, bless them — but a bigger one will show this properly.
