Client
Sunlight / Svelto

Challenge / brief
Develop a creative campaign concept that refreshed the brands’ everyday relevance — delivering a clear, engaging idea that could flex across channels and executions.

My role
Senior Designer / Conceptual Creative
Leading the visual concept development and defining the creative direction through key visuals and exploratory layouts.

Solution

Created a bold, idea-led campaign concept that elevated everyday product benefits into a clear, memorable creative platform — designed to translate seamlessly across brand, shopper and digital touchpoints.