Client
Royal Caribbean

Challenge / brief
Design high-performing CRM emails that cut through crowded inboxes — driving engagement, click-through and consideration while staying true to Royal Caribbean’s brand and sense of adventure.

My role
Senior Designer
Designing and art-directing email layouts optimised for clarity, hierarchy and performance across devices and audience segments.

Solution
Delivered conversion-focused email designs built around strong visual hierarchy, clear CTAs and responsive layouts — supporting consistent CRM performance while bringing the excitement of the cruise experience into the inbox.