SYFY – Dubai Launch Campaign
Client
SYFY/ NBCUNIVERSAL
Challenge / brief
Launch SYFY in the Dubai market with a bold, recognisable broadcast identity — establishing the channel’s sci-fi positioning and cutting through across on-air, digital and print.
My role
Senior Designer
Developing launch visuals and campaign assets, translating SYFY’s global brand into a locally relevant, high-impact broadcast rollout.
Concepts
Final Design
Digital and print media
Project overview
Delivered a confident, broadcast-led launch campaign built around striking visuals, strong typography and clear brand cues — creating immediate channel recognition and a cohesive presence across on-air and off-air touchpoints.
Tiny screens do their best, bless them — but a bigger one will show this properly.
