Sunlight / Svelto – Concept Campaign

Sunlight / Svelto – Concept Campaign

I developed and visualised creative campaign concepts to promote Sunlight dish liquid, crafting fresh, engaging ideas that resonate with consumers. From initial brainstorming and sketching to high-quality visualisation, the focus was on highlighting the product’s superior cleaning power and effectiveness.

By blending bold imagery, compelling messaging, and strategic design, the campaign aimed to capture attention and showcase Sunlight’s ability to cut through grease effortlessly. Whether through striking digital visuals or standout print executions, every element was designed to reinforce the brand’s promise of sparkling clean results with ease.

KEY VISUAL CONCEPTS

ANIMATION CONCEPTS

All designs and concepts are strictly ©2025 Alex Green. All rights reserved.

All designs and concepts are strictly ©2025 Alex Green. All rights reserved.

Tiny screens do their best, bless them — but a bigger one will show this properly.