Storyboards, Shades & Speed:
A Ford Campaign Like No Other
Client
Ford
Challenge / brief
Visualise a high-performance automotive campaign that captured speed, attitude and engineering confidence — clearly communicating movement, tone and impact ahead of production.
My role
Senior Designer / Visualiser
Creating cinematic storyboards and key visuals that defined pacing, camera movement and performance cues for the campaign.
A vibrant, illustration-led world crafted from the ground up.
A vibrant, illustration-led world crafted from the ground up.
A riot of colour, character, and imagination — all designed for Ford.
A riot of colour, character, and imagination — all designed for Ford.
Project overview
The final storyboards for the Shades of Speed Ford campaign deliver clear, cinematic direction with energy and precision. They effectively bring the narrative to life, providing a strong visual foundation that supports execution while staying true to the spirit of speed and performance.
Tiny screens do their best, bless them — but a bigger one will show this properly.
