PEPSI BRANDING & VISUALS
Client
PepsiCo
Challenge / brief
Roll out Pepsi’s refreshed global brand across shopper, POS, experiential and digital — quickly, consistently, and at scale.
My role
Senior Designer / Visualiser
Interpreting global brand guidelines and translating them into clear, high-impact visual executions across multiple formats.
POS elements crafted to stand out on counter, table, and floor
POS elements crafted to stand out on counter, table, and floor
A brand journey that feels unmistakably Pepsi.
A brand journey that feels unmistakably Pepsi.
Project overview
The final visuals for the Pepsi Brand for Retail project deliver bold, retail-ready design that elevates product presence and creates standout appeal on shelf and in-store environments. The concept brings energy and clarity to the brand’s visual language, ensuring effective communication and strong shopper engagement.
This is usually the point where someone thinks,
“shall I just email him?”
You probably should.
