I had the exciting task of reimagining how Pepsi’s new branding could come to life, spanning from retail aisles to restaurant settings. The challenge? To create a cohesive, visually dynamic experience that would make an instant impact—whether customers are grabbing a can on the go or enjoying a meal. Through bold displays, interactive installations, and immersive touchpoints, the aim was to craft a journey that feels unmistakably Pepsi, infusing every space with the brand’s heritage, energy, and modern appeal. This was all about turning a simple refresh into a full sensory experience that leaves a lasting impression.