Lucozade Energy teamed up with XBOX and Halo Infinite—XBOX’s blockbuster release—for a partnership that packed a serious punch. The campaign was designed to grab attention, spark conversations, and get people buzzing. From online and social media to print, in-store displays, and even on-pack designs, we made sure this collaboration reached gamers and energy lovers wherever they were. It was an exciting blend of creativity and strategy, showcasing what happens when big ideas come to life!