LEGO World Play Day
Global fun, one brick at a time.
LEGO World Play Day
Global fun, one brick at a time.
Client
LEGO
Challenge / brief
Create a global activation that celebrated play at scale — delivering a fun, inclusive experience that could flex across markets while staying unmistakably LEGO.
My role
Senior Designer / Visualiser
Developing the experiential concept and producing visualisations to bring the global idea to life across physical and digital touchpoints.
Dance ZONE
Dance ZONE
CREATIVE ZONE
CREATIVE ZONE
Seven destinations, one joyful global celebration.
Seven destinations, one joyful global celebration.
MUSIC ZONE
MUSIC ZONE
Fun, vibrant, and packed with LEGO energy.
GLOBAL MUSIC STAGES
GLOBAL MUSIC STAGES
Bringing LEGO worlds to life worldwide.
Bringing LEGO worlds to life worldwide.
Project overview
The project successfully transformed conceptual brief elements into visual experiences that reflect the joy, creativity, and energy of LEGO World Play Day. The visuals supported LEGO’s mission to make play central to city life and community celebration while providing a unified look that worked across seven global destinations