Tasked with dreaming up fun, attention-grabbing ways to introduce Dove’s newest products across the US and Canada, I did what any self-respecting creative would do: rolled up my sleeves, brewed an irresponsible amount of tea, and dived straight in.

From smart, scroll-stopping ideas to feel-good moments that felt so unmistakably Dove, I crafted concepts that were fresh, relevant, and ready to charm audiences on both sides of the border.