Cadbury had a brilliant idea: they wanted to sprinkle some digital magic and enchant audiences with their animated content, mesmerizing visuals, and static banners. Their mission? To captivate people across the digital realm, in-store wonderlands, and exhilarating events. And they didn't stop there! They aimed to infuse these creative masterpieces with an extra dose of personality, especially during those adrenaline-pumping sporting moments. Get ready to be wowed by the world of Cadbury!