Bringing Blue Moon’s Signature Serve to Life
Client
Blue Moon
Challenge / brief
Create a hospitality-led brand experience that brought Blue Moon’s signature serve to life in bar environments — elevating atmosphere, service and premium perception at point of serve.
My role
Senior Designer / Visualiser
Designing the bar-environment concept and producing visualisations that showed how the brand would live behind the bar and within customer-facing spaces.
Craft-led key visuals built around Blue Moon’s iconic orange garnish.
Craft-led key visuals built around Blue Moon’s iconic orange garnish.
Bold visuals. Iconic serve.
Project overview
Developed a bar-led experiential concept that enhanced the theatre of service — using warm lighting, crafted materials and considered layouts to create an inviting, premium Blue Moon presence that elevated both the serve and the setting.
Tiny screens do their best, bless them — but a bigger one will show this properly.
