To elevate Blue Moon’s brand presence in pubs and stores, we leaned into its craft heritage and the signature orange garnish that makes it unmistakable.

Bold, eye-catching key visuals were crafted to reinforce the perfect serve—because a Blue Moon isn’t complete without an orange slice. A suite of dynamic POS kits was designed for both on-trade and off-trade, bringing the brand’s refreshing, artisanal appeal to life where it matters most—right at the moment of choice.

From bar taps to retail displays, every touchpoint was carefully visualized to make Blue Moon stand out, spark curiosity, and drive trial.